Videos and testimonials containing actors who portray consumers and describe their success using the product are only allowed if the video accurately portrays a typical customer experience, and includes disclaimer appearing with the actor making such a disclosure (ex: “Actor Portraying Real Purchaser”).

Clearly and conspicuously disclose the generally expected performance in the circumstances shown in the ad.

Videos and testimonials containing actors telling the seller's actual experience/story (either 1st or 3rd person) are allowed, but must include a clear and conspicuous disclaimer identifying the fact that it is an actor portrayal. Please also see the section below entitled Disclosures & Disclaimers for more information. A text disclaimer alone is not adequate.

Videos and testimonials containing a spokesperson describing the product’s actual attributes (must use a disclaimer).

Videos and testimonials containing an actual customer telling their actual story (does not require a disclaimer, but seller must have signed documentation from the customer on hand in the event a regulatory agency would want proof that the story is a customer’s actual experience).

Videos and testimonials containing the actual seller telling their actual story (does not require a disclaimer).

Videos that portray or reference a fictionalized individual or life story, where a seller makes false claims as part of the product pitch, are prohibited.

Videos that portray or reference the seller, where the seller makes false claims about their earnings, are prohibited.

Videos that don’t allow viewers to exit or pause are prohibited.

Endorsements without substantiation are prohibited.

Videos (including images and voice overs) that utilizes or replaces one’s likeness are prohibited.