Your ClickBank Payment Link is what allows customers to purchase your product via the ClickBank order form. Sellers must manually create payment links and insert them into their Pitch Page using HTML. Payment links are always built using the following format:

Here it is in HTML:

You must customize this HTML code to link to the order form for your specific product:

You can pass query string parameters along with your payment link. Some query string parameters are used to pre-populate fields on the order form, which can improve conversion rates by simplifying the purchase process. Other query string parameters are used to enable certain features, or for tracking purposes. See the Query String Parameters article for more information about query string parameters.

You can pass customizable Vendor Tracking IDs (TIDs or VTIDs) at the end of your payment links. These TIDs can be tracked using ClickBank Analytics, which lets you split test or compare different pitch pages. To use a Vendor Tracking ID, you can add the variable vtid=example to the end of your paylink. For example:

The TID can be up to 100 alphanumeric characters, including underscores. It must begin with an alphanumeric character other than an underscore and cannot contain consecutive underscores.

Before submitting your product for approval, you must first place a test order for your product as if you were a customer. That way, you can make sure all of your links are working before potential customers try to buy. Testing your payment link also helps ensure your product is approved the first time by ClickBank’s Business Services.

If you receive errors during a test purchase, here are some things to check:

If you'd prefer to link to the ClickBank order form using an image instead of a text version of your payment link, here are a few options for images you can use. To use any of these images, right-click on the image you'd like to use and save it to your computer. Then upload it to your web server so you can use it on your Pitch Page.

Before you can submit your product for approval, you must create and test a payment link. A payment link is a unique link that directs customers from a seller's Pitch Page to the ClickBank order form. Testing your payment link ensures that the link is effective before you offer the product to potential customers. It also helps expedite the approval process.

You cannot test a payment link with actual credit card data. You will need to use test credit card data that is provided by ClickBank. These instructions will go over how to get that data and how to use it to test your payment link.

Step 1: Log in to your account.

Step 2: Click the Vendor Settings tab.

Step 3: Click My Site.

Step 4: Locate the Testing Your Products box and click Edit.

Step 5: Click Generate New Card Number.

Step 6: Complete the security task and click Finish.

Step 7: Use the mock credit card data provided to complete a test purchase of your product by navigating to your current Pitch Page and clicking your payment link.

Step 8: Complete the purchase.

Step 9: Wait for your product approval. Once you have tested your payment link, the product approval process will proceed.

Q: I have old payment links in a different format. Will they still work?

A: No. Any old payment links ("sell.cgi") are no longer functional with the ClickBank order form.

Q: When I use a payment link to send a customer to the order form, what can I do to make sure the appropriate affiliate gets credit for the sale?

A: We do this for you automatically. Just make sure your affiliates are using properly formatted ClickBank HopLinks when they send traffic to your site.
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Q: Where can I place the payment link? Can I only put it on my HopLink Target URL?

A: No, you can use your payment link anywhere on your site, or even other sites if they allow it.
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Q: The payment link only lets me sell one copy of my product at a time. What if I want ClickBank to sell more than one copy of my product at a time?

A: One way to sell multiple copies of your product is to create additional item numbers that represent multiple copies of your product, priced accordingly. For example, if your ebook retails at $20 per copy, ClickBank could sell several at a time by having items (with corresponding unique payment links) priced at $40, $60, $80, etc. In this way, you could also offer volume discounts of your product for people who want to purchase multiple copies at the same time.

Q: How do I deactivate a product?

A: You can deactivate your product by checking Inactive on the product edit screen. As a result, the product is no longer available for sale. This feature allows you to stop selling a product for as long as you like, without having to delete it.